PlanetArt acquires assets of personalized children’s book publisher, I See Me!

PlanetArt, the personalized e-commerce division of Claranova, acquired certain assets of Minneapolis-based I See Me!® from the McEvoy Group in a move that signals the company’s deepening commitment to custom children’s products, the company said. I See Me! publishes more than 60 personalized children’s books, as well as other products for children, each of which can be customized via its website with information such as a child’s name and birthday.

“I See Me! is, quite simply, the best in its class,” said Todd Helfstein, president, PlanetArt.  “There are a number of companies in the personalized children’s books space but no other with the quality and innovative product development for which I See Me! has become renowned. These are not just books that lay down black ink on uninspired backgrounds. I See Me! books are beautifully illustrated and richly customized with children’s names spelled out in the stars or with letters on flags carried by just the right number of mice.”

Customers can also select from options for skin tone and hairstyle so that the main character of a book more closely resembles their child.

PlanetArt operates such brands as Personal Creations, FreePrints, Simply to Impress and CafePress.

“Apart from the obvious synergies and the years-long partnership I See Me! has had with Personal Creations, our missions align perfectly,” said Maia Haag, co-founder and president, I See Me! “Both companies are committed to the positive emotions evoked by truly innovative personalized products.”

I See Me! also produces a number of other unique custom products for children, including coloring books, puzzles, games, growth charts, and board books for infants and toddlers.